L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories

For our 40th Anniversary, we are celebrating the countless passions that we share with the men and women who cultivate true beauty,inspired by nature.
Harvesting ingredients from close and far away lands, discovering new plant extracts, opening some 3,000 Boutiques around the world, strengthening our commitments to fight avoidable blindness, encouraging the emancipation of women in Burkina Faso, setting up a support fund for lavender in Provence... It has been a busy time for L'OCCITANE, where men and women met and made this dream a daily reality, nurtured by passion and conviction…
 

THE BEGINNING

This is the true story of a son of Provence. A son who has a passion for his land. L'OCCITANE is the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants. The year is 1976, L'OCCITANE was born.

IMMORTELLE

Immortelle, the flower that never fades. The true story of the organic immortelle from Corsica, known as "the golden sun". Our elders believe its oils can close wounds and heal bumps, bruises and burns. Immortelle has a secret all of its own, uncovered a L'OCCITANE laboratory 15 years ago.

THE SHEA BUTTER ADVENTURE

A meeting between Olivier Baussan and the women of BurkinFaso. Provence offered olive tree, Burkina Faso offered shea.Harvesting this fruit is the story of women, who hand down the secrets of its transformation from Mother to daughter. In 1980, L'OCCITANE places its first order, a mutually beneficial partnership is forged.

SHEA BUTTER HAND CREAM, BEHIND THE SCENES

Discover the secrets behind the L'OCCITANE Best Seller

Highly nourishing, with a great fragrance and in an unforgettable tube: you probably had one once in your hands. Discover the beautiful story behind our Shea Butter Hand Cream.

BEAUTY ESSENTIALS

Created by L'OCCITANE, chosen by you!

Distilling, planting, growing, innovating, committing… Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty. (Re)Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.  

A TRUE STORY

Join the community!

2016 is a year of celebration, the perfect occasion for us to share our true stories with you. Memories from Olivier Baussan, old packaging, original boutiques, inspiring landscapes, sensorial memories… Join the community on Facebook to discover the story! Join now