Environmental factors ranging from stress to city pollution can dull your glow and give your complexion a tired look, but you'll be pleased to know this is simple to counter. Attaining a radiant complexion doesn't have to be out of reach, no matter how busy you are – good hydration, plenty of sleep, a balanced diet and of course, a stellar morning and evening routine can all have a wondrous impact on your skin. Further good news is that brightening skincare rituals are a blissful way to begin and end your day. Spending time on your regime allows you to transcend into an almost meditative state, enjoying the feel of your fingertips as they revive your complexion while breathing in the delicate scent of your chosen products. From boosting your water intake to incorporating brightening skin care products into your daily routine, here are 6 simple lifestyle changes to help brighten skin easily.


You don't have to be exploring the sun-soaked lavender fields of Provence to need sunscreen, as the UV rays that damage skin cells filter through clouds. Using a moisturiser with SPF, like our Immortelle Divine Cream SPF 20 or Immortelle Precious Cream 20 will help to keep your complexion bright.


Serums can deliver a burst of powerful ingredients, after cleansing and before moisturising. Start by washing your face, removing the grit of the day, then follow with our brightening Reine Blanche Serum or radiant Immortelle Reset Serum and allow it to sink in.

When selecting a moisturiser as the next step in your skincare regimen, keep an eye out for star ingredients. Antioxidants like vitamins C and E help to protect your skin from harmful factors like the sun's rays.


Even if you don't wear make-up, always cleanse your skin before bed. In particular, if you live in a city – urban air contains tiny pollution particles like dirt and sulphur dioxide ozone, which can linger on skin and can cause damage overnight. After cleansing, smooth on a moisturiser or a powerful serum like our extraordinary Immortelle Reset Serum which makes skin look more radiant after only one night's use.

Your body repairs itself while you slumber, so retreat under the duvet a little earlier in the evening. Aim for seven to nine hours of sleep each night. Switch your smartphone off a few hours before bed – the blue light can disrupt your circadian rhythms – and unwind with a good book instead.


The thin skin underneath your eyes is where signs of tiredness, like dark circles and puffiness, show first. Eye care products like Immortelle Reset Eye Serum will brighten your under eye area and reduce puffiness and signs of fatigue. 

Exfoliating once a week will nudge tired old cells. Use Reine Blanche Illuminating Face Scrub for an instant smoothing and softening effect. Enriched with salicylic acid, it will help to remove old cells and help the skin look brighter, giving your skin a radiance boosting-effect.


Like long strolls in sun-dappled woods, Friday night face masks are one of life's important pleasures. Choose an ultra-rich smoothing formula – like our Immortelle Divine Cream Mask, enriched with organic immortelle essential oil – and take five minutes to gently massage your face with gentle circular motions afterwards, once you've washed it off with warm water. This massage ritual helps to enhance skin microcirculation, helping to channel new nutrients to the skin for a fresher appearance.

Find your perfect face mask based on your personal skin concern here.


Beauty also comes from within. Choosing nutrient-dense whole foods will help to nourish your skin from the inside. Seek out superstar foods high in fatty acids, like salmon, avocados and walnuts, which help to protect the skin. Vitamin C-rich foods can help protect your skin from outside stress and to prevent signs of aging. Many fruits and vegetables – such as leafy greens, peppers, broccoli and tomatoes – are also good sources of vitamin C. Foods rich in carotene (like carrots and apricots) can also help with restoring radiance.

Make sure your skin is hydrated by drinking enough water. Try to sip it throughout the day. To really focus on hydration, combine this with L’OCCITANE’s Aqua Réotier line. The key to its effectiveness is a blend of three active ingredients that work together to keep skin hydrated. Glycerin captures water molecules at the surface, hydrating and contributing to pumpling the skins, while hyaluronic acid helps skin to retain moisture and calcium helps seal it in.

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