Caring For Sight
A Story of Vision
At L'OCCITANE, we create "sensorial" products that delight the senses, but there's one sense that's particularly important for us: SIGHT. From putting Braille on our packaging to selling fund-raising products and working with NGOs and UNICEF, we're dedicated to helping the blind and visually impaired, preventing avoidable blindness, and making eye care available to more people around the world.
Did You Know?
Vitamin A deficiency
is one of the leading causes of childhood blindness.
80%
of blindness is preventable.
Every 5 seconds
someone in the world loses their sight.
Our Mission as a Brand
OUR AIM:
To provide eye care for 15 million beneficiaries around the world by 2025.
TWO WAYS TO DO THIS:
- Raise funds together
- Make a difference together
LET’S DREAM OF A FUTURE WHERE EVERYONE CAN SEE
If we do nothing, the number of visually impaired and blind people will have tripled by 2050.
L'OCCITANE Supports UNICEF
UNICEF has always cared about children. They’re one of our most precious treasures: they must be nurtured and supported, and given every chance to grow up healthy and strong. So, it made perfect sense for L’OCCITANE and UNICEF to forge a long-term partnership aimed at preventing childhood blindness through vitamin A supplementation projects. Together, they have committed to a three-year programme covering three countries (Bolivia, Myanmar and Papua New Guinea), with a single goal: to preserve the vision of 1.7 million* children by 2019.
L'OCCITANE Cares About Sight
Braille Packaging
Since 1997, we have shown our commitment to sight by labelling its products in braille – an initiative of Olivier BAUSSAN, founder of the brand. In 2000, the first fund-raising product was sold in L’OCCITANE stores.
Union For Vision
We’ve had eye care in our sights for the past two decades, since our founder Olivier Baussan first decided to put Braille on our labels in 1997. Since 2000, L’OCCITANE has enabled access to eye care to those in need. Our Fondation works with NGOs worldwide to eliminate pathologies and reduce the cases of visual impairment.
Getting Employees Involved
RACE FOR VISION
Our subsidiaries around the world get involved in local, sight-related projects and initiatives. Every year, L'OCCITANE employees can take part in the "Race for Vision" – a connected race that raises funds to fight visual impairment. In France, we also have a "payroll giving" scheme, enabling employees to make regular donations to sight-saving charities.
SUBSIDIARIES WITH A VISION & AMBITION
Our Malaysian subsidiary got customers involved in the Race for Vision and invited them to post photos of their feet – with the words "Fight Avoidable Blindness" – on Instagram, along with the official Race for Vision hashtags. For each photo posted, L'OCCITANE Malaysia made a donation. An idea worth developing!
