The Block Arcade was completed in 1893. Despite a depression, Australia was building these ‘Cathedrals of Consumption’ designed to make shopping more of a ceremonious, upscale and leisure pursuit. This particular space was originally conceived by the Singer Sewing Company to sell machines on the ground floor under Philip Goatcher’s “Singer Mural” and host sewing classes in the basement. The first public space with electricity and telephone, it became a meeting place for women to spend time out of the house and gather in public – expressing some autonomy on their way to being granted suffrage a few years later.

In 1907, the Singer Sewing Company commissioned the scenic artist Phillip Goatcher to paint this beautiful ceiling mural. The American company had moved into the premises in 1902 and wished to have a stand-out ceiling which would attract customers and represent new technologies of the time. As such, references to mathematics, chemistry and medicine are incorporated into the ceiling painting. Not only does the painting seek to establish the Singer Sewing Company as being on par with significant technologies, it also suggests that technology is harmonious with classical ideals.

“En plein air” is a style of painting developed in France in the mid-19th century, depicting the appearance of outdoor settings in various light and weather conditions. This method contrasts with studio painting or academic rules that previously sought to create a predetermined look.

In short, En plein air sounds a lot like L'OCCITANE.... We would like to take you on a relaxing, unwinding journey in our boutique… to make you feel just as if you were walking in a Lavender field in the south of France…en plein air.

Meet us at the Bistrot... and linger over idyllic product encounters with food, drinks and friends. Dappled light breaks through the canopy of leaves above your head... Discover our encounters and ask any of our beauty advisors at Collins Street to help embark you on your journey... Escape from your day with one of our selected books... just as if you were sitting under a tree in Provence. Melbourne is known as The City Of Litreature, inspired us to propose a selection of curated books for you to enjoy here or at home. Take a peice of "En Plein Air" with you... with a bunch of eco-friendly florals from The Road Stall.