Whether it’s a silky clean shave, rugged stubble tracing a dark shadow around the jawline or a luxuriant full beard that is his pride and joy, a well-groomed face is a man’s crowning glory. The style of beard or moustache you choose is an expression of personality, and it can be cultivated and shaped to reflect your individual style.
Shaving is an important part of your daily routine, but that certainly shouldn't make it mundane. Treating shaving as a ritual and taking the time to care appropriately for your face will result in a more beautiful beard, as well as keep the bare skin around it feeling sumptuously nourished.
Follow this routine every time you shave to give your facial hair the respect it deserves.
If you have a short beard less than 3cm long, choose products based on your skin type. Our shaving gel and soap are ideal for oily skin as they protect it without leaving residue while a rich shaving cream will moisturise and nourish dry skin.
If you've got a long beard more than 3cm long, think about the texture of your hair and how you will soften and prepare it before shaving. Another consideration is how you like to sculpt it – our Cade Multi-Grooming Balm is transparent, letting you see as you shape the contours.
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