Respecting Biodiversity
A STORY OF GENEROSITY
Since 1976, L’OCCITANE has been protecting the richness of our lands and we are committed to defending biodiversity for the generations to come. We celebrate nature and our mission is to give back to it. That is why we are proud to partner with global conservation charity, PUR Project, to fund dedicated tree plantation projects in local regions across the world.
As part of our global commitment to help regenerate our land after the devastating bushfires in early 2020, L'OCCITANE has partnered with the charity partner for Australia's National Parks, the Foundation for National Parks & Wildlife (FNPW), to restore natural habitats, native vegetation and support wildlife rehabilitation efforts across Australia.
Our Biodiversity is Threatened
Over half
of the world's coral reefs have disappeared in the last 30 years.
12,000 species
of plants are endangered.
Since 1970
the number of vertebrates in the world has been halved
Our Global Mission
OUR MISSION:
To protect 1,000 species & varieties of plants by 2025
HOW L'OCCITANE WILL MAKE A DIFFERENCE
- Ensuring our ingredients are traceable from the field to the final product.
- We are protecting the environment by replanting hedgerows and orchards, and supporting organic farming.
TREES ARE AT THE HEART OF BIODIVERSITY
A tree brings so much to our planet. They clean our air, purify our water, protect wildlife and provide shelter & shade. Today, woodlands are facing a major crisis due to developments, climate change & disease. It is crucial this catastrophe is addressed and that is why we are so proud to be supporting PUR Projet, who to date have already planted 8.5 million trees worldwide and won’t stop there.
OUR MISSION
In Australia, we are working on a planting tree program with PUR Project, aimed at restoring the migration corridors in key areas for endangered flora and fauna species across the South Australian and Victorian border. By planting trees in these areas, we will be supporting the biodiversity of local species as well as boosting agroforestry in farming communities.
AGROFORESTY BENEFITS
BOOSTS
water regulation across farmlands
ENCOURAGES
key wildlife to help pollinate crops
IMPROVES
animal welfare
The Lavender of Provence is Under Threat
We're Determined To Protect It
Lavender decline is real! This much-loved flower, so symbolic of Provence, is suffering as a result of climate change. Since 2012, L'OCCITANE has been working with French ecological research institutes to find ways to save lavender, such as selecting new varieties of plants and using innovative cultivation techniques.
The Aqua Réotier Spring is a Natural Treasure
And it Must Remain So…
The extraordinary site of the Réotier spring must be protected. We worked with experts and conducted studies that took into account the biodiversity, landscape, geology, as well as the fauna and flora of this area. It was essential for us to ensure we could use this spring's incredible water without any negative impact on water flow or the surrounding environment. That's why we never collect more than 0.04% of the spring's annual discharge.
We Partner with IUCN – the International Union for Conservation of Nature
To Protect The Biodiversity Of Our Lands
Sometimes when you want to help, you need a little guidance… That's why we've been working with the IUCN French Committee, to determine which ecosystems are most threatened and need to be preserved. IUCN helps us to identify biodiversity issues that need to be addressed, and we do this by working with private and public entities. It means we can focus our actions where it matters!
A Community of Experts
Dedicated To The Protection Of Plants
Many heads are better than one! So at L'OCCITANE, we're keen to create a new partnership with a Shared Mediterranean Conservatory and establish a community of individuals, organisations, institutions and producers who'll help to study endangered plants and replant them around the region. Through projects aimed at protecting and promoting biodiversity, we can help to conserve the diversity of plants and become guardians of these precious treasures, so that future generations can continue to enjoy them.
Bushfire Recovery Partnership
As part of our global commitment to help regenerate our land after the devastating bushfires early 2020, L’OCCITANE Australia has partnered with the charity partner for Australia’s National Parks, the Foundation for National Parks & Wildlife (FNPW), to help plant one million trees, to restore natural habitats, native vegetation and support wildlife rehabilitation efforts.
Sustainable Sourcing
We work directly with over 130 French farmers and 10,000 pickers – from the Immortelle fields of Corsica to the Lavender fields of Provence, ensuring that the ingredients we use are of the highest quality and sourced as sustainably as possible.
The L’OCCITANE brand sees nature as its model and draws inspiration from the natural properties of plants to drive innovation. We are dedicated to developin long-term partnerships with our producers and prioritise short, local integrated channels when sourcing our key ingredients.
