The Tube of gouache
Inspired by his mother’s gouache paint tubes, Olivier Baussan created the Shea Butter Hand Cream with a design that is both functional and elegant. Combined with a rich, nourishing formula, it quickly became one of the Maison’s most iconic products.
Celebrating 50 Years Together
From humble beginnings on the land of Haute-Provence in 1976 to a globally recognized beauty Maison, L’Occitane en Provence enters its 50th year with a bold milestone: a renewed identity, reimagined collections, and a strengthened promise to reinforce life ties between beauty, people, and nature.
Discover our Signature Better-Being Moments
Immerse yourself in the world of L’Occitane through exclusive in-store services. Let our beauty hosts guide you through a soothing massage of hands and arms with our iconic products and expert gestures. Completed with gentle exfoliation and cuticle care, leaving skin soft, nourished, and renewed.
Le Prix Cultures
L’Occitane en Provence & Provence Culture launches the Prix Cultures, supporting emerging contemporary art inspired by Provence territory .
As part of its 50th anniversary, L’Occitane en Provence has partnered with Réseau Provence Culture to launch the first Prix Cultures - a new award celebrating the emerging contemporary artistic scene and reinforcing the Maison’s deep-rooted commitment to the cultural vibrancy of its homeland.
Discover the Culture AwardCELEBRATING OUR LEGACY
Discover our iconic collections, best-sellers and icons, perfected through the art of gifting
