The Tube of gouache
Inspired by his mother’s gouache paint tubes, Olivier Baussan created the Shea Butter Hand Cream with a design that is both functional and elegant. Combined with a rich, nourishing formula, it quickly became one of the Maison’s most iconic products.
Celebrating 50 Years Together
From humble beginnings on the land of Haute-Provence in 1976 to a globally recognized beauty Maison, L’Occitane en Provence enters its 50th year with a bold milestone: a renewed identity, reimagined collections, and a strengthened promise to reinforce life ties between beauty, people, and nature.
CELEBRATING OUR LEGACY
Discover our iconic collections, best-sellers and icons, perfected through the art of gifting
